One of the most difficult things for me is to find the direction my career should go. The end of my Bachelor degree is just around the corner. Therefore I needed to fill my lack of business experience up before I start my future career and also to understand what I enjoy professionally and what I don’t. While searching the program my university provides, I came across the work experience internship at TÜV Rheinland.
As a student of “German Language & Literature” (Obviously, it’s a company from Germany) and “Business Communication” (a.k.a Marketing & Advertisement), it was a perfect match with my qualification (I didn’t have any idea about TIC industry by then!). So I immediately sent my cover letter. Fortunately, I was invited for an interview. A few weeks later – lucky me! – I got a positive answer from TÜV Rheinland and this was the beginning of my eight weeks summer internship.
Being an intern in the Marketing & Communication Department
Since June 2019 I have been working as an intern in the Marketing & Communication Department. At first, all the different business environments and the atmosphere at work (the office was amazing!) were brand new for me and it took a while to realize what the marketing department does. Thanks to my manager, who always supported me, I could get easily used to do my tasks and get various opportunities to train myself. Eight weeks aren’t really enough for doing actual business and adjust myself as a marketer, nevertheless, I could get various experiences.
Internship Marketing – my tasks and challenges
The main task was to translate international contents to Korean or in the opposite way. Translating every content must be accurate, especially for international standards. To translate accurately, I had to understand the meaning of the context regarding its culture. Throughout these tasks, I could finally understand what exactly the TIC industry is and how it works in the B2B field.
This was a huge change in the consideration of my career direction!
I could also participate in events and meetings which are held in TÜV Rheinland Korea, collect contents, and write articles in English by myself. For doing that, I learned several rules for writing an article. Besides, applying the marketing strategy in the real business field was quite different from what is described in theory at university. It was a just another level!
My insight as an intern: Marketing is one of the most important businesses
The Marketing Department is more than meets the eye. It takes charge of dealing with every customer, competitor, department, advertisement and so on. Imagine we’re making a human clone. In TÜV Rheinland, every other department would be its muscles, legs, arms, organs, etc. And the Marketing Department is going to be the one that covers the body of a human clone – Skin!
We advertise every service, manage each website, make its brochures, design campaigns and events, and much more! The better marketing, the more opportunities we could get. Knowing about the role of marketing in a company was interesting and makes me more and more confident in my career choice. And every experience I got, helped me to decide what I’m going to do next after this summer internship ends.
Being responsible and managing the projects weren’t very easy, but throughout this precious opportunity, my self-esteem and satisfaction went higher and higher. I’m so much grateful to have this experience at the beginning of my career life. Hooray!