Optimize your LinkedIn profile – it’s worth it
Simply because LinkedIn is the social network platform if you want to build business relationships. If you are registered on LinkedIn, many opportunities open up to you: Build your own network, showcase your expertise and establish your own personal brand. You can read about how to develop your personal brand in my blog article – click here.
LinkedIn has been adopting successful functions from other social networks for some time. For example, people can be “tagged” in pictures, a function we know from Facebook. Or so-called ” stories” can be uploaded in the LinkedIn app, which can be viewed for 24 hours. We also know this feature from Instagram or Snapchat, which helps to share news with the network.
Before you can get started on LinkedIn, you need to create a profile. In this article, I’ll explain what you should consider for an optimal profile and why it makes sense to fill certain sections with content.
1. Profile Picture
2. Background Photo
3. Audio Function
4. Headline and URL
Please divide the text into sensible paragraphs and use special characters if possible. You should also consider multiple languages and create two versions if necessary.
Of course, your professional experience should not be missing from your profile. List your career stages and check whether your (former) employers have created a company profile on LinkedIn. Then you can link this directly and have the company logo integrated. TÜV Rheinland has various company profiles in the regions. The main profile on LinkedIn is “TÜV Rheinland Group“, which many of our employees use. In addition, you can supplement your career history with relevant documents such as case studies, projects, certificates, articles, and professional contributions.
7. Expertise and Endorsement
In the ” Skills & Endorsement ” section, you can list your fields and areas of expertise. LinkedIn will suggest possible skills or you can do your own research in the search box. When contacts visit your profile, they can confirm your top skills and also indicate how they rate them. A little tip: Ask your colleagues at work if they can confirm some of your skills. It will have a positive effect on your visibility on LinkedIn. Another possibility of “social proof” is to post endorsements. At the bottom of your profile, you can get endorsements. Simply click on “Ask for a endorsement” in your profile area and select a supervisor, colleague or business partner. He or she will then receive the request via LinkedIn. Three to five endorsements are sufficient.
8. Featured Box
If you have already published some posts or articles in LinkedIn, you can display them in the “In the publication” area – the so-called “Featured Box”. It is like a showcase where you can present your most important activities. External links (e.g. Youtube), articles (publications or blog articles) or media files (videos) can also be used here.
10. SSI – Social Selling Index
A professional profile is a good prerequisite for being visible on LinkedIn. However, it is much more important to become active: Build networks, participate in discussions, also share your own posts or publish articles. You will notice how your network grows and you will get the chance to make new business connections.
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