I have been responsible for HR marketing at TÜV Rheinland for almost 10 years. My job is to ensure that TÜV Rheinland is perceived by applicants as an attractive employer. To achieve this goal, we rely on a healthy personnel marketing mix in the areas of university marketing, job fairs and events, social media, public relations and all communication channels online and offline.
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It was in the middle of the exam phase during my dual mechanical engineering studies: My desk at the office was packed with work – the one I had at home even more so. On Fridays, I bid my colleagues goodbye saying: “I’m going to lock myself in and study for the exams…”
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In the first part I talked about the journey to Berlin and the exciting first impressions of the expert convention.
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My journey started with the question of my supervisor asking me whether I would like to take part in the Expert Convention on the 18th and 19th of February. Although I was able to read a lot about it on the internet, I still could not visualize what this convention’s purpose was.
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In the first part I explained how to write a storyboard and why SEO is needed regarding social media videos. In the second part I will provide insight into the video shoot and editing.
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Remember the big dance performance of your daughter? Click. Or that important football match of your son? Click. Videos are digital memories that we can access anytime. Even for those who could not be present at the event. But videos are not only important in private life.
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