While in the 1990s glossy advertisements were still placed in daily newspapers, but also in Süddeutsche and Co., this format is now only used for special campaigns. If at all! Too expensive and nobody reads newspapers anymore! But is that really the case?
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How working in an innovation project can make one’s daily work more colourful and bring a lot to the company.
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A few days ago my shirt and jacket stayed in the closet, but jeans, sweater, work jacket and safety shoes were the order of the day. The background: My change-of-sight appointment. What does that mean?
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Where I work? At TÜV Rheinland as a consultant for digital transformation of learning in the company …
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I have been responsible for HR marketing at TÜV Rheinland for almost 10 years. My job is to ensure that TÜV Rheinland is perceived by applicants as an attractive employer. To achieve this goal, we rely on a healthy personnel marketing mix in the areas of university marketing, job fairs and events, social media, public relations and all communication channels online and offline.
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It was in the middle of the exam phase during my dual mechanical engineering studies: My desk at the office was packed with work – the one I had at home even more so. On Fridays, I bid my colleagues goodbye saying: “I’m going to lock myself in and study for the exams…”
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